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Green Cell |
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Finalist & 3rd place winner at Greener Gadgets conference sponsored by Core77 Registration number: 4537 Proprietary batteries, plugs, adaptors, rechargers... millions are dedicated to mobile electronic devices, and while they all have the SAME function we make them in different sizes. As a marketing strategy it makes sense, with the environmental state as such it doesn't make any. We all know what happens - landfill - eventually. We also know that nothing goes away, trash is not the end of plastic, or any composite material, instead it lives on in landfill for years, decades, centuries, sometimes even more. Working within a standardized format helps us all - USB is an excellent example, so are power outlets and even the idea behind good ol' AA BATTERIES! Agreeing to a adopt a handful of constraints doesn't hurt your marketing campaign, it's a new opportunity for a business model, it's a more responsible approach and we'll all live a little more happily ever after. Hey just think of the next time you forget your cell phone charger – Universal Format, Rechargeable Power Supply – adopt Green Cell.
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