All Projects: Newtility Produced by Urban Outfitters
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Newtility Lighting Collection
Coming 2010

Newtility. New + Utility.
Let's face it, you tried to plug in your laptop recently and the outlet location was inconvenient. Likely because the building you're in is older than the contemporary expectation of a handy outlet for recharging an iPhone. The Newtility lamps function both as lights and as conduit for electricity to supply that ever-present rechargeable gadget with a little juice.