Linie Aquavit "The Line"
2009

Rich Brilliant Willing is collaborating with Norwegian distilled liquor company Linie to extend their flagship liquor, Aquavit, to a new market.
In 2009 Rich Brilliant Willing took their approach to object making to reinterpret Aquavit, a liquor with a rich heritage and a favorite old-time winter holiday drink. Rich Brilliant Willing posed the question “Can Aquavit become a summer drink?” and set out to extend the Linie Aquavit brand to a younger clientele.
Playing off of the 'round-the-world voyage each bottle of Aquavit takes as it ages, RBW conceived of the "well traveled bottle," a bottle that you can take with you everywhere you go, featuring a shot glass and cap in one. The concept was been dubbed 'The Line', Linie in English.

For more information on Packaging and Branding please contact us at +1 212 388 1621 or
info@RichBrilliantWilling.com